I got excited on Friday. I’d spent an hour or so working on a book review and had just run out of energy. I took a break, had some tea and surfed a bit. Playfully looking around, I came across a programme someone had written. It generated letters a numbers from other people’s Flickr images. I wrote my name, quickly grabbed the accompanying html and pasted it into my blog with a ‘wow look what I’ve found’ or words rather like that. Along comes Mary Plain with a ‘Pray tell’ sort of comment. And then, of course later I spruced up the original post with some reflections (yawn) and the link…the link itself which Mary Plain (being a cool hunter) really wanted. That then set me thinking about links.
1. We can be quite dictatorial in our links. I’ve done it. I’ve seen others do it. No real comment- just look HERE they say. Or HERE, HERE and HERE. This is cool. This sort of link tries to drag the reader away…but does it? Probably not.
2. There’s the hyper-referencing link. So and so (linked) argues that, blah, blah, blah, blah but I think blah, blah. There’s an option here you can read the original or pass on. The writer gives you that choice (a bit like academic referencing it points you to the source).
3. Then there’s the name- check link that takes you to the person’s homepage, blog or photo. This sort of link just adds local colour.
4. Hybrids of the latter- place, company or self-referencing (also adding local colour, providing free advertising).
5. Affiliation-linking sometimes includes 3 and 4, but really strives to demonstrate allegiances, networks and so on. Affiliation linking shouts out THIS IS WHO I AM; THIS IS WHO I KNOW; THIS IS THE KIND OF PERSON I WANT YOU TO THINK I AM.
6. Source-linking. Well I think that’s what Mary Plain was after. I want to play this too, but can you tell me where to find it.
One of the things about blogging as hyperwriting is that it gets you to understand more about how linking works. And this has a knock on effect when you start reading and following/not following other people’s links. I think you get more discerning. Either that or you slip into bad habits. Some places I go and don’t really bother reading - just follow their links. Other places, what the person writes is usually far more worthwhile than following the links.
Hyperwriting is about making choices. Deciding when to link and when not to link. I know I’m very unsystematic. On some occasions I find I’ve found a lot of cool stuff during the day and I end up stitching my blog together around the links. The links end up being more important (to me as the writer). Other times I’ve got something I want to say. Maybe it doesn’t really need links, so it’ll depend upon whether I’m busy or not. On such occasions I might add a few links to pep it up, to add another layer of meanings or just for fun. If I’m pushed, tired or stressed I’ll probably think ‘Ah what the hell who needs links anyway.’ Now funnily enough that must be hyperwriting too. Deciding not to include links.
I had an experiment in mind, but it may take some time planning (sounds like hard work already). That’s to make a text that has a very thin slice of meaning on the page itself but is composed almost entirely of links that would communicate meaning through their very juxtaposition. I expect someone’s already done that, but it would be worth a try. One thing for sure - it would get you thinking about linking!

